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This is a campaign project, the name of the campaign is "Action Means More than Likes". It is a play on the word " action means more than words" the campaign was set up to spread self awareness on slacktivism.

 

Slacktivism basically "Actions performed via the Internet in support of a political or social cause but regarded as requiring little time or involvement."

 

This is the reason why this campaign is set up to spread self awareness on slacktivism and ways to tackle it such as volunteering or donating and so on.